Ultra Distribution was created in 1990 and through the years became one of the leading IT distributor in the region, a distributor of various IT equipment & solutions of leading manufacturers, distributed through Partner Chann​el (Retailers, Integrators, Solution Providers ISV, VAR, etc.). Our partner channel represents 900+ dealers, working in all segments, including Enterprise, Bank, Telco, Gov, SMB & SOHO.
Dedicated to software & hardware solutions and a full range of services for IT infrastructure support, development and optimization, we focus on embracing our client’s networking, application and technology needs. Helping organizations to achieve their business goals and objectives by lowering the cost and maximizing the performance of their information technology systems.
Our Company operates in an environment in which rapid technological innovation and other factors bring about change on a daily basis. Every day we work to meet the challenge of improving on leading-edge technologies. By staying at the forefront of the new age and further developing our systems, we are able to deliver convenience and comfort to our customers. Everything we do is aimed at winning the trust of our customers and realizing a society with secure communications.
Company strategy 


Demand Generation, with diverse activities as:

  • ​​Complex projects for vertical markets.
  • Marketing actions dedicated to particular partner channel or customer segment.

Sales increase through:​
  • ​Presale, sale & post-sales services, generating a strong competitive advantage for both Ultra Distribution LLP & its partner channel, increase market share & volume​.
  • Balanced hardware/software portfolio, covering all channel requests.
  • Strong marketing & training support.
  • Cross-selling & bundle offerings​.

Development strategy ​ ​


Centering on automation and innovation​.

Development of Value Added Distribution & its share growth in company revenue in Sever/storage,  telecommunications/networking/messaging, security, virtualization, OCR, docflow segments.
To grow & diversify vendor portfolio, offered in our partner channel, to ensure sustainable economic growth in partner channel & service/product offering diversity to final customers.


Direc​tion of business

By Distribution type GSM Distribution, Hardware Distribution & Value Added Distribution, 100+ vendors in portfolio​.
By product segment Hardware, Software, Integration, Consulting, Service, Support, Maintenance.
By technologies, hardware Server & Desktop, Storage, Power protection, Network & Communication, Peripherals,
Components & upgrades, Networking, Home automation,​​ Security, Document imaging & printing.
By technologies, software Security, Client Applications, Infrastructure, Docflow, OCR, ERP, DB, Virtualization, Messaging.
By Vendor, hard Fujitsu, HP, Cisco, Netapp, Samsung, Asus, Canon, Toshiba, Lenovo, Intel, AMD, Nvidia, MSI,
Seagate, Samsung, Asus, Gigabyte, Palit, ASRock, Transcend, Kingston, Apacer, Silicon Power,
KME, Gembird, Logitech, Epson.
By Vendor, soft Microsoft, Kaspersky, InfoWatch, Symantec, McAfee, C&A, ESET, TrendMicro, VMware, Citrix, 
Oracle, Adobe, 
1C, ABBYY, ​Directum.